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In the late nineteenth century, San Francisco’s merchant princes built grand stores for a booming city, each with its own niche. For the eager clientele, a trip downtown meant dressing up–hats, gloves and stockings required–and going to Blum’s for Coffee Crunch cake or Townsend’s for creamed spinach. The I. Magnin empire catered to a selective upper-class clientele, while middle-class shoppers loved the Emporium department store with its Bargain Basement and Santa for the kids. Gump’s defined good taste, the City of Paris satisfied desires for anything French and edgy, youth-oriented Joseph Magnin ensnared the younger shoppers with the latest trends. Join author Anne Evers Hitz as she looks back at the colorful personalities that created six major stores and defined shopping in San Francisco.


Publisher ‏ : ‎ The History Press (March 2, 2020)
Language ‏ : ‎ English
Paperback ‏ : ‎ 192 pages
ISBN-10 ‏ : ‎ 1467140716
ISBN-13 ‏ : ‎ 978-1467140713
Item Weight ‏ : ‎ 12.8 ounces
Dimensions ‏ : ‎ 6 x 0.31 x 9 inches

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Throughout his career, Roy Swire has remained true to his roots, using his artistry to inspire and uplift others. Whether through his music, writing, or activism, he continues to make a meaningful impact on the world, proving that art has the power to transcend boundaries and unite people from all walks of life.